Artists Influencers & Legacy Operators:

Launch Your Legal Brand In The Next 90 Day With Legacy 2 Legal!

Click below to fill out our application and a member of our team will be in contact with you within 24 hours to discuss your legal brand launch!

How Do We Do It?

Our proven 3 step process to take you from idea to legal store shelves in the state of California the next 90 days!

Compliant Product Development!

The first step your brand must take when deciding to launch legal is…to develop a product that ticks all the boxes when it comes to being attractive.

The attractiveness we are talking about is not just for your end customer, but for your manufacturers and wholesale buyers as well!

When we say attractive, we don’t just mean pretty packaging. A brand that is attractive to work with in a B2B sense is a brand that is ready to conduct business.

In this industry, that means being compliant. From your formulations to your beautifully designed packaging, everything must be compliant with the laws in the state that you intend to operate in.

Manufacturing and Distribution Partnership!

In this industry, brands typically have a manufacturing license in one state and then sign co-packing deals with manufacturers in other states when they are ready to expand.

We loved that idea and figured, why couldn’t this work for unlicensed brands looking to test the market? The answer is because most manufacturers will not work with brands who don’t have a license and aren’t operating. Why? Because they haven’t proven that at the very least, they know what they are doing In short, manufacturers do not want to develop your brand, they just want to make your product.

However, we are different! Alongside our manufacturing partners we will assist you not only with production, but also with developing a unique product, compliant packaging and formulations and identifying a niche market where your brand can thrive before we ever press plan on your first batch!

Retail Go To Market Strategy!

Finally, it’s Launch time! After you have approved everything and provided finalized packaging to your manufacturing partner, they will produce the first run of your finished product for testing and for you or your team to begin taking sales meetings with retail buyers to secure shelf space.

Because of the way the industry is regulated, there is no real direct to consumer e-commerce. What this means is that your go-to-market strategy will include two layers of customers that you have to be mindful of and serve. The first is your wholesale buyer and the second is your end consumer.

The wholesale buyer is the dispensary you sell to. Because you can't sell directly to consumers, shelf space is invaluable. Which means nothing is more important than the relationships you build. You want your product to be a product the dispensary is excited about so we will be scheduling live product demos for the dispensaries that accept your product!

These product demos not only help get your product off shelve which leads to happy wholesale clients, but they also serve as a means of engaging your end user at the point of sale.

Aside from that, we'll want to leverage social media by introducing influencers local to the area you sell in to your marketing stack to boost engagement and begin to gain traction!